💰 Organic Traffic Value Calculator
Put a price on your free traffic from Google: what would the same clicks cost as Google Ads, this year and over several years? Useful for deciding how much time and money SEO deserves.
From Search Console: Performance → total clicks for the last 28 days.
From Google Ads Keyword Planner for your main searches.
Ad prices tend to climb as more advertisers compete. Set 0 to ignore.
Writing, tools, freelancers - to compare against.
| Year | Clicks / month | Cost per click | Same traffic as ads | Cumulative | Your SEO cost |
|---|
What the number means
"Traffic value" answers one question: if Google stopped sending you visitors tomorrow and you bought the same clicks as search ads instead, what would it cost? It is the standard way to express SEO results in money, and the reason a page that ranks for years is worth more than its first month suggests: ads stop the moment you stop paying, organic rankings keep working.
Why it is an estimate, not your revenue
A click from an ad and a click from an organic result are not identical - organic visitors often trust the result more, ad visitors are often closer to buying. Cost per click also varies enormously by topic: a few cents for general information, tens of dollars for insurance or law. Use the cost per click of your own main searches, not an average for the internet. And the value is only real if those visitors matter to you; ten thousand clicks you would never pay for are worth less than the formula says.
The growth assumptions
Both yearly rates compound: 20% growth means each year has 20% more monthly clicks than the year before. The calculator does not know your site, so set realistic numbers - flat traffic is a perfectly honest assumption, and the table will show what that is worth too.
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