18 free tools

🔎 Free SEO & Metadata Tools

Everything here writes or checks the markup search engines actually read — the title Google shows, the card that appears when someone shares your link, the structured data that earns rich results. The tools run in your browser, so nothing you paste is sent anywhere - except the PageSpeed checker, which asks Google to test the address you enter.

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Meta Tag & SERP Snippet Preview

Preview how your page appears in Google search and generate optimized meta tags.

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HTML Meta Tags Generator

Build a complete set of head meta tags — title, description, canonical, robots, and more.

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Open Graph & Twitter Card Generator

Generate og: and Twitter Card meta tags with a live social preview for perfect link sharing.

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Schema Markup Generator (JSON-LD)

Generate valid Article, FAQ, and Breadcrumb JSON-LD structured data to earn rich results in Google.

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Video Schema Generator

Generate valid VideoObject JSON-LD schema markup for any YouTube video to improve SEO.

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Hreflang Tags Generator

Generate hreflang link tags with x-default for multilingual sites, and catch invalid language and region codes.

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robots.txt Generator

Build a valid robots.txt with presets or custom Allow/Disallow rules and sitemaps, then copy it.

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URL Slug Generator

Turn any title into a clean, SEO-friendly URL slug — lowercase, hyphenated, accent-free.

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UTM Campaign URL Builder

Build trackable campaign links with UTM parameters for Google Analytics.

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robots.txt Tester

See if a crawler may fetch a URL under your robots.txt - and the exact rule that decides, using Google's matching.

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AI Crawler Access Checker

Check which AI crawlers - GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more - your robots.txt allows.

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Schema Markup Validator (JSON-LD)

Check JSON-LD against Google's rich result requirements: missing properties, bad dates, wrong types.

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XML Sitemap Generator

Turn a list of URLs into a clean sitemap.xml - de-duplicated, escaped and split at 50,000 URLs.

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Search Console Quick Wins Finder

Find searches ranking 4-20 in your Search Console export and the extra clicks each could bring.

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SEO Traffic Forecast

Forecast your clicks from Google for the next 3, 6 or 12 months from a Search Console export.

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Topic Cluster Map

Group the searches you appear for into topics and see which need a new article or an update.

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Organic Traffic Value Calculator

Put a price on your Google traffic: what the same clicks would cost as ads over 1, 3 and 5 years.

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PageSpeed & Core Web Vitals Checker

Run Google PageSpeed Insights on any page: scores, real-user Core Web Vitals and the biggest time savers.

How to get the most out of these

The tools here share one idea: write the markup by hand, understand it, then paste it. Generators are quicker than remembering syntax, but the fields you fill in still decide everything - a generated title tag with a weak title is weak markup, delivered efficiently. Use the SERP preview to judge the words, then the tag generators to package them.

A workflow that covers a page in ten minutes: draft title and description in the SERP preview, generate the head tags, add Open Graph for sharing, and - if the page carries an article, FAQ, or video - the matching JSON-LD from the schema generators. Finish in Google's Rich Results Test, which has the final say this site's tools cannot have.

One exception to the everything-runs-locally rule in this category: the video schema generator sends the YouTube URL you paste to a lookup function, because the video's metadata lives on YouTube's servers. Its page says the same thing. Every other tool here works with the network cable pulled out.

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